Welcome to our research on the Imperatives for Customer Loyalty in 2009

With 46% of customers not being a member of a loyalty program, do businesses need to rethink the loyalty programs model to nurture customer retention and loyalty?

The Logic Group and Ipsos MORI have collaborated to create a piece of research that gets to grips with the dynamics of customer relationships within the current economic environment.

The results are incorporated into The Imperatives for Customer Loyalty in 2009 report.

This portal presents key snapshots from the report and makes the report available free of charge.